Welcome to the Starbrands Web site

Who we are:

Starbrands is a joint venture between Omar Salah and Parthenon Capital, with up to $6bn USD in funds available for investment.

STARBRANDS/PARTHENON DEAL FLOW 

We invest in branded consumer product companies we believe have great potential for growth.

Recent News:

January 20th, 2004:

Parthenon Capital, LLC Forms Joint Venture with Star-Brands, Inc. [View press release]

What we do best:

	Starbrands provides capital to brands that can use it productively.
	Starbrands has the expertise to provide management support and advice – if asked.
	Starbrands offers a suite of infrastructure services to its portfolio companies – as needed.  These include:

Research into and a deep understanding of retail market trends

Branding strategy, repositioning, design, extension and execution

Corporate licensee selection, contracting, monitoring, management and support

Ongoing brand management

Finance, legal, HR, and technology support